Intel has published a brief guide to choosing between a Windows and Android-based tablet. Although aimed at end-user consumers, we think it demonstrated a deeper understanding of the current market situation. Traditionally, Intel has been more closely aligned with Microsoft and Windows, giving rise to the term “Wintel” which has describe the pairing for more than a decade. It’s interesting to see how Intel describes the difference in this new, mobile age in which Apple’s iOS and Google’s Android platform hold the most market share, and in which Microsoft is now the underdog and challenger.
In Intel’s view, Android-based tablets have the following benefits: (source: intel.com.au, adapted slightly)
- Apps for all your needs “Whether you’re looking for a money management tool or games for train rides; you’ll find something for your Android tablet. “
- Personalization “you may be able to overhaul the entire theme, install interactive widgets, and personalize it to your liking”
- Easy transition from phone to tablet “Learning your way around an Android tablet is a piece of cake if you already have an Android smartphone as they are both run similar OS.”
Intel describe the benefits of Windows-based tablets:
- Works well with your PCs ” able to run apps similar to those on your PC, making it easier to move work and share files between the two.”
- Convert it to a PC “Many Windows tablets may be able to function as a PC – you can plug in external monitors and keyboards to turn it into a mini PC system. Some even have docks available that you can pop your tablet into for a more PC-like experience”
- Do more things at once “you may be able to have multiple screens open at once. No longer will you have to alternate between apps while working or playing. “
These points are generally well known by industry observers. We expect that Microsoft’s Windows 10 release will start to address two of the strengths mentioned – the number of apps available, and the consistency between phone and tablet. The personalization element does not appear to be such a strong focus for Microsoft’s mobile efforts. We think that Microsoft will continue to stress the benefits of a standardised interface, however Microsoft may benefit from providing a way for users to feel a closer attachment to their devices through adding more personalization elements.
We also see Microsoft’s efforts to bring its apps to Android as providing another bridge to their broader platform.